Postcard Marketing - The two biggest myths ever
I am a big fan of postcard marketing, but not a fan of myths surrounding it. Luckily, some people are victims of this myth that so many fell misled. I would like to clarify these myths and explain why they are wrong and unproductive. So what are the 2 myths?
Postcard Marketing Myth # 1: Color is not such a big deal if you are on a budget.
Now this one gets me bad. Some experts believe that the color is not exactly a big problem if you are marketing on a budget. It is easy to cut corners in such a situation. Marketers think they can money while you save for black and white postcards.
The truth is that they are not here to save money, but losing money, and I say to you, then why in this article by email. I will not ask me to address a question about this myth. If you were given the choice between a color computer screen, and black and white option you choose? Of course, the color option.
Many people would re-color for the option. Why? Now, are biologically determined, our eyes are attracted to color illustrations. We find it more attractive and thus our attention faster. Scientists have found that we reserve the right color images better and faster than black and white images.
How this works also for e-card marketing? First, since color images appeal more to the eyes, of course, you want your postcards to catch the eyes of your customer appeal and their attention quickly.
Second, because we remember, color images faster and better, you want to remind your customers of your cards on the way, even if they are not ready to buy now. They will buy in the future, because you made your postcard, and left an impression that they are not forgotten.
Earlier, I was told Black white you could lose money. Yes it can. If I were a black and white postcard came from a vendor that impression I get that he / she is cheap, and probably the product is not quality. That would have put me on the purchase.
On the other hand, if you go color, you send a message that you are a professional and your product is of great value, so I tend to buy too.
Postcard Marketing Myth # 2: Fill a postcard with as much information as possible
Hmm, that's another big myth and mistakes of most amateurs. The more we sell, the better the chance that they'll buy. WRONG. There are two forces that drive people to react in order to provide a postcard marketing campaign.
1. Curiosity
2. Feel they missed something.
I would like to talk a bit about the curiosity. That is one thing you must understand and practice. Learning to feed your curiosity about prospects postcards will be a more response-ROM drive. If you fill out your postcard with too much word to you too much information, and if you give too much information there is no reason to respond, people run or change your site or anything that you have just given it to them.
The key is to say less. When we say that you give, less is more. If you understand your market well, it would not need too much information on your postcards.
In summary, color postcards used in place of black and white. Feed outlook curiosity with the words less and have more white space on your postcards.
If you do these two things, your chance of success with postcard marketing is greatly improved.
